Vision & Mission



“To increase stakeholder value as a leading manufacturer of building products.”


  • Continuously enhance the quality of our fibre cement products through innovation and R&D initiatives
  • Build on our steadfast commitment to develop new and innovative products to meet changing expectations of both our local and global customers
  • Seize profitable investment opportunities that contribute to the creation of values for our stakeholders
  • Be a corporation which practices high ethical standards of integrity, trust, honesty and mutual respect as our corporate culture
  • Be a customer focused corporation committed to building enduring customer relationship¬† through mutual respect
  • Protect the community and environment by continuously seeking ways to effectively use of materials and energy and to reduce waste and emission, and
  • Be an employer of choice where performance excellence is recognized and rewarded.