“To increase stakeholder value as a leading manufacturer of building products.”
- Continuously enhance the quality of our fibre cement products through innovation and R&D initiatives
- Build on our steadfast commitment to develop new and innovative products to meet changing expectations of both our local and global customers
- Seize profitable investment opportunities that contribute to the creation of values for our stakeholders
- Be a corporation which practices high ethical standards of integrity, trust, honesty and mutual respect as our corporate culture
- Be a customer focused corporation committed to building enduring customer relationship through mutual respect
- Protect the community and environment by continuously seeking ways to effectively use of materials and energy and to reduce waste and emission, and
- Be an employer of choice where performance excellence is recognized and rewarded.