“To increase stakeholder value as a leading manufacturer of building products.”
- Continuously enhance the quality of our fibre cement products through innovation and R&D initiatives
- Build on our steadfast commitment to develop new and innovative products to meet changing expectations of both our local and global customers
- Seize profitable investment opportunities that contribute to the creation of value for our stakeholders
- Be a corporation which practices high ethical standards of integrity, trust, honesty and mutual respect as our corporate culture
- Be a market focused corporation committed to building enduring customer relationships through mutual respect
- Protect the community and environment by continuously seeking ways to efficiently use its materials and energy resources and to reduce waste and emissions, and
- Be an employer of choice where excellence in performance is recognized and rewarded.